portrait vs landscape for reports with photos

PORTRAIT VS LANDSCAPE FOR REPORTS WITH PHOTOS UPDATE
PORTRAIT VS LANDSCAPE FOR REPORTS WITH PHOTOS DOWNLOAD

We tested two creativities which were as identical as possible apart from their image orientation.

PORTRAIT VS LANDSCAPE FOR REPORTS WITH PHOTOS DOWNLOAD

We had installed the Facebook pixel on the thank you page which was reached after registering to download the book and so we could measure cost per lead, in advertising terminology, this is our CPA. The aim of this experiment was to get Facebook and Instagram users to click on the ad and download a Facebook Custom Audiences ebook from the landing page. So, which format should you use? Square Image vs. While images can usually be cropped to some extent to be customized for each particular platform, having to cover everything from 1.9:1 landscape to 9:16 portrait is tricky. Instagram Stories are gaining in popularity and these use a 9:16 ratio.It didn’t make sense to allow square video but only landscape images. Video can be used in a range of ratios with square videos being popular.Therefore, you could create a square advert by boosting a post but not as a standalone ad. Organic page posts can use landscape, square or portrait images.Īs well as using different image formats for page posts and ads it gets more confusing as page posts can be boosted.Over 90% of Facebook usage is now on mobile, most people upload photos in portrait orientation from their cell phone and everyone is used to square images on Instagram. Having to use landscape images for advertising has caused confusion for Facebook advertisers and graphic designers alike, for three main reasons: To explain further, when advertising in the Facebook newsfeed the ad images have always been cropped to a landscape 1.9:1 ratio, with a recommended size of 1200 x 628 pixels. This specification was decided upon years ago, when most Facebook usage was on desktop and users mainly uploaded landscape images from their standalone digital cameras. We will continue to evolve our products based on your feedback so that we provide people with engaging ads experiences while helping you achieve your business goals.” This should also provide you more flexibility to use the same creative across Facebook and Instagram placements. There will also be a notification in the image cropping tool, which will default to 1:1 cropping. Now you will see new recommended image specs (1080 x 1080 pixels, 1:1 image ratio) in Ads Manager when you create an image link ad.

Moving forward, we recommend that you leverage 1:1 (square) image creatives for your image link ads. We updated the aspect ratio allowance to improve consistency across ad formats and platforms and to help advertisers like yourself have more creative flexibility and drive better performance.”įrom initial t esting, we also saw that 1:1 image link ads showed significant improvement in click-through rate and conversion rate, when compared to the original 1.91:1 ( landscape ) aspect ratio.

PORTRAIT VS LANDSCAPE FOR REPORTS WITH PHOTOS UPDATE

This update takes into account feedback we’ve received from advertisers that the original 1.91:1 (landscape) image link ad aspect ratio is too restrictive. Starting on November 7th, we began to allow advertisers to create image link ads on Facebook with aspect ratio up to 1:1 (square). We didn’t have a bulletproof answer and, as usual, we decided to run an experiment and invested $1,200 (of our own advertising budget, so you don’t have to use yours) to find the “scientific” answer!Ĭurious to know which is the winning format? Keep on reading!Įverything started at the end of last year, when this notice from Facebook drew our attention: Landscape – What Works Best for Your Facebook and Instagram Ads?

Now Facebook allows us to use square images for Ads both on its platform and on Instagram.īut confusion and stress are still there, and now the question is: Without an eye-catching image, it doesn’t matter how good your ad copy is, the chances are they won’t even register it as they scroll past.Īnd if that was not enough, until a few months ago, Facebook advertisers could only use landscape images for their ads, and this has been a real pain in the… 😤 has caused confusion and stress. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read the headline and ad text. The most important part of a Facebook ad is always the image or video.

Portrait vs landscape for reports with photos